Privacy Policy

Website Privacy & Cookie Policy

This policy explains how we handle, store, and protect your personal information when you visit or interact with this website — including any data you may submit through it.

By sharing your information with us, you confirm that you are aged 13 or over.

Iconic Chimney Sweep Ltd acts as the data controller, responsible for determining how and why your personal data is used (referred to as “we”, “us”, or “our” throughout this policy).

Contact Information

Email: info@iconicchimneysweep.co.uk
Postal Address: Unit 14 Century Farm, Green Lane, Farnham, Surrey, GU9 9JH
Telephone: 01256 533037

It is essential that the information we hold about you remains accurate and up to date. Please inform us if your personal details change by emailing info@iconicchimneysweep.co.uk.

1. DATA WE COLLECT, WHY WE COLLECT IT, AND OUR LEGAL BASIS FOR PROCESSING

“Personal data” refers to any information that can identify an individual. Anonymous information is not considered personal data.

We may collect and process the following categories of personal information:

Communication Data

Includes any correspondence you send to us via the website contact form, email, text, social media messages, posts, or any other communication method.
We use this information to:

  • Communicate with you

  • Maintain records

  • Establish, exercise, or defend legal claims
    Our lawful basis for doing so is legitimate interest, allowing us to respond, record, and manage communications appropriately.

Customer Data

Includes your name, title, address, email address, phone number, and payment details (where applicable).
We may also use this data to send product or service recommendations — such as by email or online advertisements (e.g. Facebook).
The lawful basis for this processing is legitimate interest, as it helps us to grow and promote our business.

User Data

Covers information on how you use our website and online services, along with any content you publish or upload.
We use this data to:

  • Operate and manage our website

  • Keep our site secure

  • Maintain backups

  • Publish and manage online content
    The lawful basis is legitimate interest in ensuring the effective administration and operation of our website and business.

Technical Data

Includes your IP address, browser type, login data, time zone, visit duration, navigation paths, and device details — gathered via analytics tools.
We process this information to:

  • Analyse site usage

  • Improve performance and security

  • Deliver relevant advertising

  • Evaluate marketing effectiveness
    The lawful basis is legitimate interest, enabling us to improve our services and make informed marketing decisions.

Marketing Data

Includes your marketing preferences and communication choices.
We use this to:

  • Provide relevant website content and advertising

  • Measure marketing performance
    Our lawful basis is legitimate interest when you are an existing or potential customer, or consent if you have opted in for direct marketing without a prior transaction.

Sensitive Data

We do not collect or process sensitive personal data, such as details about race, religion, political opinions, sexual orientation, health, or criminal history.
If we ever need to process sensitive information, we will seek your explicit written consent first.

If the law or a contract requires us to collect certain personal data and you fail to provide it, we may be unable to fulfil the contract (for example, to deliver a service). In such cases, we will notify you.

Your data will only ever be used for the purpose for which it was collected, or for a closely related reason. If we need to use it for a new purpose, we will contact you to explain the legal basis for doing so.

We may process your personal data without your knowledge or consent only when permitted or required by law.

We do not use automated decision-making or profiling.

2. HOW WE COLLECT YOUR DATA

We may gather data in several ways:

  • Directly from you (e.g. through website forms, emails, or other correspondence)

  • Automatically, via cookies and similar tracking technologies — see our Cookie Policy below

  • From third parties such as:

    • Google Analytics (outside the EU)

    • Facebook advertising network (outside the EU)

    • Search and technical service providers

    • Publicly available sources, such as Companies House or the Electoral Register

3. MARKETING COMMUNICATIONS

You may receive marketing messages from us if you:

  • Purchased goods or services from us, or requested information about them, and

  • Have not opted out of receiving marketing.

We do not share your personal data with third parties for their own marketing purposes.

You can unsubscribe at any time by following the opt-out link in our emails or by emailing info@iconicchimneysweep.co.uk.

Opting out of marketing communications does not affect transactional emails (e.g. relating to purchases, bookings, or service updates).

4. DISCLOSURE OF YOUR PERSONAL DATA

We may share your personal information with:

  • Service providers offering IT and system administration support

  • Professional advisers such as lawyers, bankers, auditors, and insurers

  • Government authorities where legally required

All third parties are obligated to handle your data securely and lawfully, and only in accordance with our instructions.

5. DATA SECURITY

We take data security seriously. Safeguards are in place to prevent your personal data from being lost, misused, accessed without authorisation, or disclosed improperly.

Access to personal data is limited to authorised employees and partners who require it for legitimate business purposes, and who are bound by confidentiality agreements.

In the event of a suspected data breach, we will follow formal procedures and inform you and relevant authorities where legally required.

6. DATA RETENTION

Your personal information will be retained only for as long as necessary to fulfil the purposes for which it was collected — including legal, accounting, or reporting obligations.

When deciding how long to keep data, we consider:

  • The volume and sensitivity of the information

  • The risk of harm from unauthorised use

  • The reason for processing

  • Legal or regulatory requirements

In some cases, we may anonymise your data for research or statistical purposes, in which case it may be used indefinitely without further notice.

7. YOUR LEGAL RIGHTS

Under data protection laws, you have rights regarding your personal data, including the right to:

  • Access and receive a copy of your data

  • Request corrections or deletion

  • Restrict or object to processing

  • Request data transfer (portability)

  • Withdraw consent (where applicable)

You will not be charged a fee to exercise your rights unless the request is excessive or unfounded.

We may request proof of identity to confirm your entitlement before providing data.

We aim to respond to all valid requests within one month, although complex or multiple requests may take longer — in which case we will keep you informed.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk. However, we encourage you to contact us first to resolve the issue.

8. THIRD-PARTY LINKS

Our website may include links, plug-ins, or applications operated by third parties. Clicking those links may allow others to collect or share your data.
We are not responsible for external privacy practices, and we encourage you to review each site’s privacy policy before sharing any information.

9. COOKIES

You can configure your browser to block or alert you about cookies. If you disable cookies, some parts of our website may not function correctly.

COOKIE POLICY

What Are Cookies?

Cookies are small data files stored on your computer or device. They record information about how you use a website, allowing it to remember your preferences, improve your experience, and analyse traffic.

Cookies are used by almost all websites and are harmless to your system.

You can manage or block cookies via your browser settings. However, disabling all cookies may prevent some site features from working properly.

How We Use Cookies

We use cookies to:

  • Monitor website usage

  • Identify usage patterns

  • Improve functionality, products, and services

Cookies we use include:

  • Session Cookies – temporary files deleted when your browser is closed. They allow you to navigate our site efficiently without logging in repeatedly and do not store personal data.

  • Persistent Cookies – stored on your device and read upon return visits. We use these for Google Analytics.

Types of Cookies

  • Strictly Necessary Cookies: Essential for website operation, e.g. during a purchase or login. These cannot be disabled.

  • Performance Cookies: Help us analyse site traffic, measure engagement, and identify popular pages to improve performance.

  • Functionality Cookies: Remember your preferences and enhance your browsing experience — for example, enabling video playback or saving form entries. These cookies typically store anonymous information.